2 Mega Tips When Designing Memorable Storefront Signage [Guide]
No matter how much the Australian business landscape has evolved over the past few decades, business owners of companies large and small are still in touch with their roots.
From print flyers to personal selling and accounting, practices that many thought would die down during the turn of the new millennium still play a vital role in most businesses today. With more and more entrepreneurs realising the merit of sticking to age-old practices and traditions, there’s one fixture that many have been shifting their focus towards:
storefront signage.
Why memorable signage still wins
While many may argue that there are different and more modern ways to promote one’s business, nothing could possibly be more effective than a well-designed and built signage. Despite the fact that it may not seem “groundbreaking” like other digitally-driven solutions today, the truth is this classic form of marketing will always get the job done because of its clear-cut benefits.
Unlike other promotional methods, these attention-grabbing fixtures are far more sustainable when it comes to getting results because they only entail a one-time cost. If you’re looking for a quick, easy, and cost-friendly way to reel in more customers for your business, then memorable signage is definitely the way to go!
How you can design memorable signage that always attracts
Creating a memorable sign, contrary to popular belief, isn’t an effort that can only be achieved with a “stroke of luck” or spending a fortune on ideas because the execution is just as vital. Fortunately, getting the planning and execution of your storefront’s footfall magnet can be easily attained so long as you take all the following tips and tricks into mind:
Tip #1: Always prioritize readability above all else
At the end of the day, the only way that a sign can truly be memorable is if anyone can spot it from quite a ways away. This standard is where the concept of designing with readability comes to mind.
No matter how great your sign may look or how deep its underlying significance is, it will mean absolute zilch if a regular passerby won’t be able to see and be enticed by it from far away. Generally, the rule of thumb is to use clear, distinct lines, easy-to-read typefaces, and distinguishable visual elements that can be seen from at least 80 to 100 meters away!
Tip #2: Choose your colours wisely
When it comes to creating memorable signages, it’s absolutely vital to understand that your sign will be best remembered if it makes a customer feel something. Among all the different components that you can use to evoke these emotions, however, a driving factor that will always get the right reactions, if you use it properly, is colour.
Regardless of whether you’re looking to evoke joy, hunger, or calmness, using the matching colour with your target emotion in your signage is essential for effectiveness. By doing your due diligence and picking the right colours, you’ll be able to plan your designs in a manner that’s more memorable in the long run!
Conclusion
Regardless of what age we’re in or how competitive your industry is, there’s no denying that having storefront signage that’s as memorable as it is high-quality will slingshot your business ahead of the pack. By taking this quick guide and the two steps mentioned above into consideration, you’ll be able to give your store and company a footfall magnet that will never cease to reel in more inquiries and profit!
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