3 Tips for Creating the Perfect Stickers for Your Business

With applications ranging from corporate portfolios to guerrilla marketing, stickers are the quiet achiever of the marketing world. 

Getting quality stickers that are “on brand” and are appropriate to your target market can be challenging. Below are 3 tried and tested tips to make help your stickers hit the mark.

1. Keep it simple

You might want to fit everything about you into the sticker. That might include your mission, vision, logo, motto, etc. However, that is not necessary. Remember, you can do that with your website, flyers, and the likes, but you should keep your stickers simple. 

Put it this way. Have you ever taken the time to read a bumper sticker? Often, you will take a glimpse at it and go on your way. Treat your stickers this way when you are designing them, ensuring that they are simple. Otherwise, no one's going to have a clue what your sticker was all about, nor know it was yours.

2. Experiment with shapes

Stickers don’t only come in circles, squares, rectangles, and triangles. The shape of a sticker does not have to be any of the above. While they are the more common choices, you can choose any and even custom-design a shape for your sticker to make it stand out.

Of course, note that shapes still add meaning to your brand. For example, a circle-shaped sticker can look casual yet professional, implying that you are a "work hard, play hard" type of business. Knowing which shape amplifies your brand image is an excellent way to choose a shape.

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Experiment with Shapes

3. Use your brand's colours

Stickers can be designed in any way that you would like them to be. That includes the colour you pick. While you can use every colour in the visible spectrum, we recommend that you pick one that fits your brand.

For instance, if your brand has white as its dominant colour, use the same colour on your sticker. However, if you have any colour that you are known to use, you can stick with that too. For example, look at Razer scooter’s recent stickers. While they are originally just a combination of black and green, they have recently started using stickers that shine rainbow (a testament to their love for RGB). Note that you would want to stick to CMYK colour gamut, as this is the colour most printing companies use.

Conclusion

You can design stickers in many ways, and the same can be said about how they will be used. With that said, when you are creating yours, keep in mind the tips we have shared with you. Your customers will be motivated to use them, and when other people see your sticker, they will recognise it or grow curious about what it is. Either way, those stickers can bring you results, such as a boost to your website's traffic or sales.

If you are looking for sticker printing services on the Gold Coast, look no further. We at Graffiti Stickers work with all types, from vehicle signage and more.